Crown Sport Nutrition becomes part of ESSNA, thus fulfilling another step in the search for safety and excellence in our products, aimed at high-performance sports nutrition.
With the recovery from the COVID-19 pandemic underway, the recent expansion of ESSNA demonstrates the increased need and interest of the sports nutrition industry to join forces to continue building the reputation of the sector and address upcoming regulatory challenges related to the labeling, composition and marketing of products. stemming from the EU’s Farm to Fork Strategy and the new EU-UK trade relations.
Our values, “Science, Quality and Transparency”, have made us a well-known and respected brand for our science-based approach to product development. Crown Sport Nutrition raw materials and products are formulated with solid evidence and scientific support. To ensure our products deliver peak performance with cutting-edge flavors and textures, Crown Sport Nutrition collaborates with leading research organizations such as the University of Greenwich in the UK and the Francisco de Vitoria University in Spain. Our products are manufactured in The International Food Standard and Good Manufacturing Practice laboratories to guarantee the highest safety standards.
Adam Carey, Chair of ESSNA, said:
“We are delighted to welcome Crown Sport Nutrition as new members of ESSNA. As a company driven by science and innovation, Crown Sport Nutrition is an important addition to our membership. We are particularly looking forward to working together on product safety and compliance issues. With many of Crown Sport Nutrition’s products certified under the Informed Sport Programme, Crown Sport Nutrition already belongs to the industry’s forerunners in compliance. Despite the challenges brought by the COVID-19 pandemic, ESSNA’s newest membership addition is also a testament to the industry’s extraordinary resilience, agility, and imagination to bounce back even better than before. We look forward to further expanding our membership to aid the incredible growth that our industry has seen, and we hope will continue to see, over the coming years.”
Crown Sport Nutrition’s ambitious growth strategy envisages product availability in South Europe, the Middle East, North Africa and Latin America by the end of 2022.
Pol Gieco Villegas, Founder and Chief Executive Officer at Crown Sport Nutrition commented:
“I have known ESSNA ever since we have started to build Crown Sport Nutrition six years ago, and have since envisaged to join the Alliance to work together for a stronger and safer sports nutrition industry. I am delighted that this vision has now become the reality, and my team and I are proud to be part of the Alliance. From our side, we will support ESSNA in the only way we know to work: with science, quality and transparency.”
About ESSNA
The European Specialist Sports Nutrition Alliance (ESSNA) is the leading European trade association for the sports and active nutrition industry. It brings together major manufacturers and distributors of sports nutrition products, suppliers of ingredients, national associations as well as specialist scientific and legal consultants advising the sector. With around 35 members from across Europe, ESSNA acts as a forum for discussion and a vehicle for action for the sports nutrition sector by working closely with legislators, regulators and enforcement bodies to ensure that the sports nutrition products are safe, effective, easily available and transparent. ESSNA monitors the industry, reporting irresponsible companies that flout EU law and may put consumers at potential risk from dangerous products, and works to better educate the public on the responsible and safe approaches to sports nutrition. – We do so by working to improve consumer knowledge of sports nutrition products and the industry.
