Crown Sport Nutrition becomes part of ESSNA, thus taking another step in the pursuit of safety and excellence in our products, focused on high-performance sports nutrition.
With the recovery from the COVID-19 pandemic underway, ESSNA's recent expansion demonstrates the greater need and interest of the sports nutrition industry to join forces to continue building the sector's reputation and address upcoming regulatory challenges related to labeling, composition, and marketing of products derived from the EU Farm to Fork Strategy and the new EU-UK trade relations.
Our principles, "Science, Quality, and Transparency," have made us a well-known and respected brand for our science-based approach to product development. Crown Sport Nutrition's raw materials and products are formulated with solid evidence and scientific support. To ensure that our products deliver maximum performance with cutting-edge flavors and textures, Crown Sport Nutrition collaborates with leading research organizations, such as the University of Greenwich in the United Kingdom and Universidad Francisco de Vitoria in Spain. Our products are manufactured in laboratories adhering to The International Food Standard and Good Manufacturing Practice to guarantee the highest safety standards.
Adam Carey, president of ESSNA:
"We are delighted to welcome Crown Sport Nutrition as new members of ESSNA. As a company driven by science and innovation, Crown Sport Nutrition is an important addition to our membership. We look forward to working together on product safety and compliance issues. With many of Crown Sport Nutrition's products certified under the Informed Sport Programme, Crown Sport Nutrition already belongs to the industry leaders in compliance. Despite the challenges posed by the COVID-19 pandemic, ESSNA's most recent member addition is also a testament to the extraordinary resilience, agility, and imagination of the industry to recover even better than before."We hope to further expand our membership to support the incredible growth that our industry has seen, and we hope it continues to see, in the coming years.
Our growth strategy foresees the availability of the product in Southern Europe, the Middle East, North Africa, and Latin America by the end of 2022.
Pol Gieco Villegas, Founder and Executive Director of Crown Sport Nutrition:
“I have known ESSNA since we started building Crown Sport Nutrition six years ago, and since then I have looked forward to joining the Alliance to work together for a stronger and safer sports nutrition industry. I am delighted that this vision has now become a reality, and my team and I are proud to be part of the Alliance. For our part, we will support ESSNA in the only way we know how to work: with science, quality, and transparency.”
About ESSNA
The European Sports Nutrition Specialists Alliance (ESSNA) is the leading European trade association for the sports and active nutrition industry. It brings together leading manufacturers and distributors of sports nutrition products, ingredient suppliers, national associations, as well as specialized scientific and legal consultants who advise the sector. With around 35 members from across Europe, ESSNA serves as a forum for discussion and a vehicle for action for the sports nutrition sector by working closely with lawmakers, regulators, and law enforcement bodies to ensure that sports nutrition products are safe, effective, readily available, and transparent. ESSNA monitors the industry, reporting irresponsible companies that violate EU law and may put consumers at potential risk from dangerous products, and works to better educate the public on responsible and safe approaches to sports nutrition. – We do this by working to improve consumer knowledge about sports nutrition products and the industry.
