Carlos Alcaraz Attracts Major Sponsors After Breakout Season
How Carlos Alcaraz’s breakthrough season and tennis’s generational shift attracted the attention of major international sponsors worldwide.
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Elite tennis sponsors have set their sights on Carlos Alcaraz after his remarkable progress over the past year, especially when this sport is in the midst of a generational change after two decades dominated by Roger Federer, Rafa Nadal and Novak Djokovic.
