Companies are obliged to grow to be better. That is why we expand.
Past.
Crown Sport Nutrition was born thanks to the discovery of the first beef protein in the world (100% All Beef). This product is of vital importance for people affected by various pathologies and social realities: malnourished children, oncology patients undergoing chemotherapy, and the elderly. We developed all of this in South America. At that time, we were far from thinking that this product would make the leap to Europe. But as I said, companies must find ways to grow. We invested in R&D&I, researched, and worked.
There is also a healthy group that, curiously, faces a similar challenge: the consumption of essential nutrients that are easy and quickly absorbed. Athletes.
In 2014 we began conducting scientific research in collaboration with the University of Greenwich in London on sports performance, as we had a really good anti-anemic and recovery product. We hypothesized about its good performance in high-performance athletes but we had to test it. Before the 100% All Beef product was on the market, we had already conducted two first-class scientific studies with fantastic results.
This self-imposed standard ended up being the philosophy of Crown Sport Nutrition: all our products had to combine science, quality, and transparency. The products that would come later with unique formulations worldwide, more scientific research, and, of course, the UK anti-doping certification from Informed Sport (already on four of our products), inherited those values.
Present
In 2016 we started selling in Spain for being one of the world leaders in some sports that interested us the most (triathlon, cycling, and trail) and very strong in the rest. During these last two years we have been able to verify that our bet was correct. That dominance continued and we learned a lot from our athletes, research, and, of course, from the market. We experienced the financial crisis, and we witnessed the explosion of online shopping.
ON/OFF
Brands must pay attention to ON / OFF channels and our agreement and pricing policy aims to protect that freedom for the consumer. The retail price is the same in both channels. In OFF we only sell to specialized points of sale that do not compete on price.
We have managed to collaborate with Amazon to deliver all products to the UK with the free and urgent Prime service. In Spain, we are in the top ten of ratings on Amazon (4,9) in less than a year and a half, and we trust our know-how to improve quickly on Amazon UK. We learned the value of content, of contributing something to the community beyond sales.
Future
We are already ready to 'jump' to other countries: the UK is the logical step, since it is the place where everything started in the world of sports, where we did our studies, and where a large number of high-performance athletes will value our products. The connection between our brand and the UK comes, as we said, from a long way back.
Therefore, we are absolutely excited about this new stage. Although many people talk to us about Brexit, we will talk about 'Brentry.' We know it is a very demanding and competitive market, but our products are unique worldwide, safe, and focused on achieving maximum sports performance. In Spain, in less than two years, we have managed to have it used by world-class athletes, teams, high-performance centers, and federations.
We have very competitive products for endurance and high-level sports such as recovery drinks, isotonic drinks, gels, and next-generation bars. They are consumed by world-class athletes such as Chloe Butler, Pau Capell, Uxío Abuín, and Roberto Sánchez Mantecón.
We do not forget all amateur athletes: they are demanding, look for maximum quality and performance, good flavors, and digestibility.
Founder & CEO at Crown Sport Nutrition
