Dear athletes,
At Crown Sport Nutrition, our mission is clear: to provide evidence-based, high-quality, and safe sports nutrition for every athlete.
Today, we’d like to focus on one of the most fundamental nutrients for your performance and recovery: protein.
What is protein powder and why is it useful for athletes?
Protein provides amino acids to the human body, some of which are essential and must be obtained through the diet. These amino acids are required for the synthesis of proteins, which serve as key structural components of muscles, tendons, and connective tissues. In sport, the role of protein extends far beyond muscle building—it supports the repair of damaged muscle fibres, promotes training adaptations, and accelerates post-exercise recovery..
Protein powder is, in essence, a concentrated food source. It’s obtained from natural ingredients (milk, meat, peas, rice, etc.) and offers a practical, safe, and easily digestible way to increase daily protein intake.
Scientific evidence
Multiple human studies have confirmed that high-quality protein intake — particularly whey protein — after exercise significantly improves muscle protein synthesis and maximise adaptation to training (e.g., hypertrophy, strength gain, etc) (Cermak et al., 2012; Naclerio & Larumbe, 2015).
In endurance athletes, a consistent intake of 1.4–1.8 g/kg/day, complemented with a post-workout shake, enhances muscle recovery and helps preserve lean mass during periods of intense training or caloric deficit.
Crown Sport Nutrition proteins: science, quality, and safety At Crown Sport Nutrition, we’ve developed several protein formulations to meet different needs and moments of the day — all made with premium raw materials, scientific backing, and, in many cases, Informed Sport anti-doping certification
Whey Protein+ (Informed Sport)
A blend of whey concentrate, leucine, and glutamine formulated for athletes seeking a complete, high-quality, and great-tasting protein source. Rich in essential amino acids, particularly leucine, it effectively stimulates muscle protein synthesis and supports post-training recovery.
Certified by Informed Sport, ensuring 100% safety for tested athletes.
Iso Whey Hydrolyzed
Our purest and fastest-absorbing formula: 100% Optipep® Sports 90 whey isolate and hydrolysed, provides 82-87% protein, 5.5 g BCAA, and 4.8 g glutamine per serving. It’s the ideal choice for post-training recovery or double-session days.
It’s also low in lactose (0.7%) and extremely easy to digest, while delivering outstanding taste and texture.
Sequential Protein
A smart blend of fast-, medium-, and slow-release proteins, providing a sustained amino acid supply over time.
Perfect between meals or before bedtime, it supports overnight recovery and helps preserve muscle mass throughout the day and night.
Vegan Protein RAW (Informed Sport)
A 100% plant-based protein made from yeast, delivering a complete amino acid profile and excellent digestibility. Without sweeteners. It is Ideal for athletes who prefer a vegan or dairy-free option, without compromising effectiveness or safety.
Certified by Informed Sport, guaranteeing the absence of banned substances.
In summary
Protein powder is not a supplement in the traditional sense but a high-quality food source and a practical nutritional strategy to help meet daily protein requirements and optimise recovery. Whether following a demanding rowing session or an intense gym workout, a scientifically formulated protein can significantly enhance performance, accelerate recovery, and support overall well-being.
At Crown Sport Nutrition, every product is science-backed, high-quality, and safe for professional use.
Because we believe in nutrition that works, digests well, and is certified.
Crown Sport Nutrition® – High performance specialists
Science. Quality. Transparency
